Did you ever get lost in a store when you were a child? You might have wandered too far from your family and then gotten confused by the bright colors, sudden noises, and groups of people, none of whom looked familiar. While getting lost in the store will likely always be a daunting experience for young children, people of any age can get lost in a store. Are adult customers also overwhelmed in your store, needing clarification about where to…
The retail world is competitive. No matter what type of store or products you sell, using retail strategies to help you meet your goals is advantageous. Various retail tactics throughout the store can build a strong foundation for success. Cross-merchandising is an influential retail strategy that can be straightforward to execute. All consumers have been surrounded by cross-merchandising at one point or another in a store: chips and salsa placed near each other in the grocery store, socks and shoes…
Launching a new product can be an exciting and challenging experience for retailers. While the ultimate goal is to increase sales and boost revenue, there are many factors to consider, including pricing, marketing, and distribution. Retail displays play a vital factor when you want to execute a successful product rollout that some retailers may neglect. By strategically planning and implementing eye-catching displays, retailers can create a memorable customer experience and drive sales for their new products. This blog post will…
In a competitive market, retailers stand out with their visual merchandising efforts. When new customers enter your store, they may not be familiar with your products or know exactly what they are looking for. A store that utilizes visual merchandising principles and has inviting retail displays is more accessible and exciting for new customers to navigate. As we begin 2023, it's time to put your best foot forward with your store displays and try out new visual merchandising ideas. Motifs…
Launching a new product line? Updating your branding or logo? Looking to switch packaging providers for your business? If you found yourself nodding "yes" in response to these questions, this is the custom packaging design guide for you. Simply put, packaging can make or break your bottom line. Online or In-Store, Packaging Matters The custom packaging design choices you make play a huge role in overall product success, especially when it comes to where your product is primarily being sold.…
Merchandising strategies are arguably the most crucial tool a retailer can have in the toolbox. When done correctly, business owners can expect revenue to grow and the store to thrive. We’d like to share some retail merchandising FAQs we receive to help you make a well-researched decision when it comes to merchandising solutions. Why should I invest in retail merchandising? Selling great products is one way to boost your retail business’s bottom line, but even the best inventory will languish…
You can subtly use the point of purchase (POP) areas to influence and guide customer behavior. It may seem to be an art, but there’s a fair amount of science — psychology and many years of behavioral research — in play. A well-designed and carefully implemented POP solution has another benefit as well. It lets smaller retailers compete on the same playing field as their much larger competitors since a high-quality POP display is no longer just the territory of…
Point of sale (POS) marketing happens right where you would expect it to – at the checkout stand, where customers are more likely to make an impulse buy. We’ve worked with a long list of retailers to optimize their POS marketing with the proper signage and have a few tips of our own to share. Stock Up Your Check Out Space With 8 out of 10 impulse buys happening at brick-and-mortar retail stores, it only makes sense to stock your…
Brick-and-mortar retail stores have been facing growing challenges over the past several months. Shoppers are being cautious about in-person purchases, and eCommerce has become ubiquitous -- even for consumers who never bought anything online before being faced with a pandemic. Retail store owners need to do anything in their power to gain an edge. The right merchandising can offer that edge, but the merchandising mistakes can send shoppers running for the competition. Below are the merchandising mistakes you need to…
Before there was social media, before the internet, even before billboards -- there was retail signage. It’s one of the oldest and most efficient methods of marketing; some research points as far back to ancient Egyptian shop keepers. Sure, great products and solid merchandising strategies go a long way towards building your bottom line, but retail signage will never go out of style. What Is Retail Signage? Retail signage is exactly what it sounds like: A graphic display that helps…
As customers increasingly look for brands that practice sustainability and business owners look for ways to meet that demand, it only makes sense to take a closer look at your packaging choices. That’s especially true now as the exponential rise of eCommerce has us sending and receiving more packages than ever before. One small change can make a difference, but implementing several sustainable packaging best practices together can make a big dent. It’s also one of the most cost-efficient ways…
After spending so much time creating a product, it’s easy to put packaging design on the back burner -- but that’s a costly mistake. In fact, it’s more important now to pivot your packaging strategy to meet rapidly-changing customer demands. To do that, it’s important to know which packaging trends to leverage to help your product stand out. In fact, 81% of consumers tried something new because the packaging caught their eye, and 63% of consumers purchased a product again because…
This year, the holiday shopping season will be much different for retailers than it ever has been. Shopping behavior, supply chain issues, and social distancing measures have all created huge challenges for brick-and-mortar stores, and it’s important to keep this all in mind as we head into one of the biggest revenue-makers for physical retailers. This year, more than ever, it’s important to think outside the box and create new ways of preparing stores for new ways of shopping. Efficiency…
After facing a long period of working hard to flatten the curve, we’re now faced with the equally challenging task of reopening our schools, businesses, and workspaces safely while also promoting health and well-being. There’s no shortage of strategies to make this happen, and each situation should take a customized approach based on the facility and how it’s being used, but one thing is universal: signage is crucial. The “new normal” of using public space means wayfinding graphics and instructions…
When it comes to investing in custom packaging for your product or brand, it can either be an exciting design process or something that can cause serious stress. Packaging should be attractive and practical. Simply put, packaging can make or break your bottom line. It doesn’t matter if you’re launching a new brand or updating what you currently have, packaging design is the most important consideration in the process. Not only does the packaging have to protect and help transport…
Tips for Better Retail Signage Tips for Better Retail Signage. Think about this: what would happen to your profit margins if you increased the average sales of customers who already shop in your store on a regular basis? It’s no secret that brick-and-mortar retail stores are fighting for customer’s attention as the eCommerce boom continues. Store owners must do everything they can to increase revenue and ensure success, and that includes optimizing retail signage strategies. Enhance Customer Experience Retail…
Boosting Holiday Sales with Merchandising Boosting Holiday Sales with Merchandising. While a lot of press is focused on e-commerce sales around the holidays, in-store sales accounted for about 80% of holiday shopping purchases in 2018. If you’re a brick-and-mortar retail business, you may not be surprised at that stat. Because this “Golden Quarter” (Q4) is full of prime shopping weeks, it’s a good idea to start planning now to see huge success through the holiday shopping season and well into…
Merchandising tips to help retail stores grow revenue Merchandising tips to help retail stores grow revenue. We live in a world where anyone can click a few buttons and get what they want delivered directly to their doorstep. So it’s more important than ever for retail stores to create a shopping experience to rival that of any website and that offers the instant gratification that even overnight shipping can’t offer. While you can’t prevent all your shoppers from going online,…
5 Ways To Improve Your POS Strategy 5 Ways To Improve Your POS Strategy. Marketing professionals in the retail industry are having to balance their efforts between perfecting the user experience and user interface of websites and mobile applications and perfecting and streamlining point of sale design to improve the in-store shopping experience for guests. If you’re facing this challenge, and you’re not seeing an effective return on your in-store point of sale design efforts, then read on. Here at…
10 Point of Purchase Displays to Consider For Your Business 10 Point of Purchase Displays to Consider For Your Business. Retail success takes more than just having the products on the shelves that customers might need or want. Retailers that excel and prosper go out of their way to create a customer experience within their four walls that sticks with customers and draws them back time and again. A tool used by successful retailers for drawing client attention is point…
The Effects of Floor Displays The Effects of Floor Displays. Retail point of sale displays can be a highly competitive arena for product vendors when vying for the most lucrative advertising space on a retail sales floor. When constructing an effective merchandising strategy, the most successful retailers integrate custom floor displays in order to take advantage of the benefits provided by the display medium. In turn, these effective displays can also help drive sales in your store. Let’s look at…
Could Digital POS Displays Revolutionize the Industry? Could Digital POS Displays Revolutionize the Industry? Retailers cashing in on customers’ impulse purchasing behavior has led to the point-of-sale space evolving into a space that must be constantly updated and innovated in order to give the store the intended sales boost. Signage and displays have become increasingly intricate and complex. As digital technology creeps into the field of point of sale design, marketing experts point to digital POS displays as the catalysts…
Butler MSI Teams Up with PFI, Presence From Innovation Butler MSI Teams Up with PFI, Presence From Innovation. We’re excited to announce that Butler is now part of retail store display and fixture manufacturing company, PFI Holding Company, LLC. PFI has been in business since 1956 and is a leading manufacturer and distributor of retail store displays and fixtures. (more…)
Are Your POS Displays Part of an Integrated Marketing Strategy? Are Your POS Displays Part of an Integrated Marketing Strategy? Competition in the retail arena is fierce, and the need to attract and retain customer loyalty is vital. In order to accomplish this, an integrated marketing strategy is required. An integrated marketing strategy attempts to deploy a unified message across multiple channels using advertising, sales promotion, direct marketing, and social media advertising. One avenue retailers can leverage in order to…
5 Basic Point of Sale Marketing Tips 5 Basic Point of Sale Marketing Tips. For brick-and-mortar operations, getting customers in the door in the modern era is an expensive and challenging ordeal. And while advertising and engagement across social media can bring them in the door, it’s how you engage with shoppers in your retail space that truly provides the personalized experience that will bring them back and build positive word of mouth. Your most powerful tool to accomplish this…
How to Succeed in POS Design in 2019 How to Succeed in POS Design in 2019. Last year, retailers embraced innovation and creativity in point of sale marketing and design. As the online retail market expands and gains traction, brick and mortar retailers have to continue to improve upon marketing practices in order to capture the hearts and wallets of shoppers. We’ve continued to track trends and best practices and feel we’ve got a good handle on what retailers should…
Designing Your Next POS Display There’s so much focus placed on digital marketing channels in the modern economy that it can be easy for some retailers to lose sight of the importance of in-store marketing efforts. With 40% of shoppers recalling seeing in-store advertising, retailers have to embrace effective point of sale design and the impact it can have on the bottom line. When we talk about effective POS advertising, a number of factors contribute to your store’s success, including…
Is Your Lack of POS Marketing Costing You Sales? Is Your Lack of POS Marketing Costing You Sales? Customer buying habits have changed dramatically over the last decade, and retailers are quickly realizing that while e-commerce behavior is very targeted and product driven, 75% of buying decisions are made in store and shoppers browsing behavior at the brick and mortar level is the perfect opportunity to leverage in-store marketing channels. One of the most important instore channels you must learn…
Successful POS Design Pushes Traditional Marketing Strategies To Another Level Successful POS Design Pushes Traditional Marketing Strategies To Another Level. Point of Sale marketing in 2018 took traditional marketing methods - unique design, eye-catching presentation, effective branding with clear messaging, a clear tieback to existing consumer advertising, targeting emotional triggers, and an awareness of the shoppers journey - and pushed them to the limits of creativity. Studies in point of sale effectiveness showed that in 2016, properly leveraged marketing initiatives…
What's the Difference Between Point-Of-Sale (POS) and Point-Of-Purchase (POP)? Gone are the days when good merchandising meant building a pyramid out of cans and boxes, taping on a sign, and calling it a day. Shoppers are smarter than ever before, and have a world of information as close as their purses or pockets. It’s time for retailers to get smarter, too. If you’re not differentiating between point-of-sale (POS) and point-of-purchase, you’re missing opportunities to sell, and to generate repeat business.…
