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5 Basic Point of Sale Marketing Tips

  • For brick-and-mortar operations, getting customers in the door in the modern era is an expensive and challenging ordeal. And while advertising and engagement across social media can bring them in the door, it’s how you engage with shoppers in your retail space that truly provides the personalized experience that will bring them back and build positive word of mouth. Your most powerful tool to accomplish this is in your point of sale displays. Let’s explore 5 ways you can leverage…

    How to Succeed in POS Design in 2019

  • Last year, retailers embraced innovation and creativity in point of sale marketing and design. As the online retail market expands and gains traction, brick and mortar retailers have to continue to improve upon marketing practices in order to capture the hearts and wallets of shoppers. We’ve continued to track trends and best practices, and feel we’ve got a good handle on what retailers should be focused on in order to maximize the shopper experience. Experience Is the New Brand Attachment…

    5 Things to Consider When Designing Your Next POS Display

  • There’s so much focus placed on digital marketing channels in the modern economy that it can be easy for some retailers to lose sight of the importance of in-store marketing efforts. With 40% of shoppers recalling seeing in-store advertising, retailers have to embrace effective point of sale design and the impact it can have on the bottom line. When we talk about effective POS advertising, a number of factors contribute to your store’s success, including the types of POS displays…

    Is Your Lack of POS Marketing Costing You Sales?

  • Customer buying habits have changed dramatically over the last decade, and retailers are quickly realizing that while e-commerce behavior is very targeted and product driven, 75% of buying decisions are made in store and shoppers browsing behavior at the brick and mortar level is the perfect opportunity to leverage in-store marketing channels. One of the most important instore channels you must learn to maximize in order to capture sales is Point of Sale marketing. Focusing on placement, display, and types…

    Successful POS Design Pushes Traditional Marketing Strategies To Another Level

  • Photo by Ioana Cristiana on Unsplash Point of Sale marketing in 2018 took traditional marketing methods - unique design, eye-catching presentation, effective branding with clear messaging, a clear tieback to existing consumer advertising, targeting emotional triggers, and an awareness of the shoppers journey - and pushed them to the limits of creativity. Studies in point of sale effectiveness showed that in 2016, properly leveraged marketing initiatives resulted in an average of 9.2%  sales lift and that 40% of shoppers recalled the merchandising displays.…
    Knowing the difference between POS and POP displays can help your business better take full advantage of both. Read more about how to effectively merchandise your store to encourage more sales.

    What’s the Difference Between Point-Of-Sale (POS) and Point-Of-Purchase (POP)?

  • Gone are the days when good merchandising meant building a pyramid out of cans and boxes, taping on a sign, and calling it a day. Shoppers are smarter than ever before, and have a world of information as close as their purses or pockets. It’s time for retailers to get smarter, too. If you’re not differentiating between point-of-sale (POS) and point-of-purchase, you’re missing opportunities to sell, and to generate repeat business. Butler Merchandising Solutions can help you capitalize on these…