A large, red-and-white barn opens up in the corner of a store, surrounding a display of Budweiser beer. A popular style of T-shirt is displayed on inviting cardboard shelves that help customers easily sort by color and size. A basketball game like those in arcades offers customers a chance to check their shot – and view a marketing promotion.
No matter what your marketing or point-of-sale needs are, custom cardboard displays are an incredibly versatile method with which to grab the customer’s attention – while also acting as portable, retail display solutions. There is a wide variety of attractive, affordable custom corrugated displays that can be used to merchandise your products effectively.
Here are some idea starters from some of our past projects.
At Butler MSI, we specialize in going outside the norms and building creative solutions that blur the boundaries. Here are a few starting points, the most common types of custom corrugated displays that we create:
- Floor displays
- Counter displays
- Pole-toppers
- Pallet displays
- Display stands
- Stand-up displays
- Custom packaging
- Retail signage
Temporary cardboard displays can be repositioned and changed out with ease, allowing for strategic placement and instant point-of-purchase merchandising. This type of product placement has been shown to dramatically increase the volume of sales for key products. And custom displays are a very cost-effective way of utilizing empty floor space for product placement.
Popular Uses for Temporary Custom Displays
Virtually any retail product can be featured affordably and effectively in a corrugated display if done well. Many display providers stay within simple boundaries (and get predictably mundane results for their clients), but we go beyond, with award-winning creative design and turn-key services, finding ways to effectively merchandise your products on virtually any type of retail floor.
With that said, let us help you get a feel for some standard uses of temporary displays. In grocery stores, manufacturers often position magazines, travel-size accessories, candies and holiday promotion items on custom corrugated POP displays. Larger pallet displays and custom kiosks can be used to feature produce, soft drinks, cleaning products, batteries, or school supplies.
On the retail side, custom cardboard displays are used to place and promote featured products of all kinds: exclusive brands of liquor, music CDs, trendsetting sporting goods, electronic accessories, gift cards, cosmetics, books, toys, or any product that has a variety of styles available.
One of the most significant benefits of placing items in custom cardboard displays is the ability to greatly increase the item’s chance of being viewed and engaged by the customer. Using bright colors and eye-grabbing graphics helps to draw attention to the products and increase the likelihood of customers noticing and, ultimately, buying.
Cardboard Display Options
The versatility of custom corrugated displays allows for a vast array of options in style, design, custom shapes and structures, thickness, strength, graphic treatment and overall size. Whether you want a custom countertop display or freestanding floor display, we can create pieces that will invite customer engagement. We provide custom concepting, design, printing and fulfillment for all your POP display needs. We offer Digital, Litho and Flexo printing, up to six colors plus white (as well as foil-stamping and embossing), with the ability to print on materials up to 2” thick and 120” wide.
In addition to providing endless options for corrugated displays, we also offer fast turnaround times and quick shipping from our central location in St. Louis to any location in the United States. We also are experts in co-packing, where we create, stock, package and ship the display to your location fully assembled and stocked, ready for immediate placement on the retail floor.
Butler MSI prides itself on our superlative customer service and relentless attention to detail. Our entire team is dedicated to providing you with friendly service and quality products. All our products are engineered to stand the test of time and maintain their structural integrity during frequent use.
Our team at Butler Merchandising Solutions, Inc. has decades of experience providing turn-key services for temporary and permanent point-of-sale display solutions. Whatever type or style of display you can envision, we can help perfect your ideas and bring them to life. We are a one-stop-shop for all things cardboard-display related. We are confident in our ability to deliver on our promises and are eager to get started working on your project.
Contact us now with any questions you might have and let us show you how we do business. Click here for an information request form.
