A cutout standup of a baseball pitcher makes it seem as though the ball is coming right toward you. A woman holding the leashes of two Dalmatians seems to be standing in your aisle at the pet store. A Tyrannosaurus rex leers at you at a trade show, making you dodge his large, open jaws.
They all have something in common: They made you look, and they made you look at the product they’re advertising, too.
Here are some idea starters from some of our past projects...
Custom cardboard standups, or standees as they’re often called, can bring a product to life. They can be life-size and realistic or smaller and whimsical, but either way they catch a consumer’s eye – and promote your product – in a way few other marketing tools can.
Imagine a movie actor in the hallway of a movie theater, beckoning you into the film he or she is promoting a few weeks down the road. Or the likeness of an athlete next to the dairy cooler in the grocery store, or maybe just a bigger-than-life standup of a premiere hiking boot, a classic beer bottle or a brand-new large-screen smartphone silhouette positioned right next to the display where they’re sold. In all cases, they made you turn your head. We can do that for your company.
The Butler MSI Advantage
Cardboard standups call attention to themselves by design, which means the printing and die-cutting must be flawless. They often require assembly due to their size, and the pieces must go together perfectly. This is a product where you cannot compromise on quality, because misprints or die-cutting flaws show up in large-scale. We offer Digital, Litho and Flexo printing, up to six colors plus white, with the ability to print on materials up to 2” thick and 120” wide.
Butler MSI has been in business since 1926 and has worked with every kind of merchandising partner, from small agencies to Fortune 100 companies. Our work can be seen throughout the retail marketplace, encompassing a wide variety of selling occasions and venues. We are experienced and extremely qualified to take your concept to its highest possible execution. We provide custom concept, design, printing and cutting work that focus on structural integrity and aesthetic appeal. (Our quality is so high that if a customer isn’t paying close enough attention, you might just see them say “Excuse me,” to the standup before they realize they’re talking to a corrugated cardboard likeness.)
Whatever your point-of-sale needs, we work with you at every step of the way, taking your idea from concept to execution and providing you with a full-color prototype before production. If you need help with your plan, our in-house “ideation team” can propose unique concepts to address your merchandising needs. When we do our work right, everything lines up to help you sell your product.
We pride ourselves on superlative customer service and relentless attention to detail. Our fulfillment department has the capacity and employee expertise to efficiently move your product from production to final shipment. Attention to quality, accuracy and detail at every step of the process ensure your most stringent requirements are closely adhered to. And our location in St. Louis, Missouri makes it easy to provide fast shipping to any corner of the United States.
Let Us Stand Up for You
Is a cardboard standup the best way to show off your product? Let us show you how well it can be done. Click here for an information request form.