Cardboard display stands have a vital role in retail marketing. Due to the scope and variety of possibilities, almost any product can benefit from a thoughtfully designed, smartly placed custom display stand.
In an electronics store, display stands can highlight technology devices and accessories with typography that educates the consumer. At a visitor’s center, a display stand can showcase the highlights of an attraction or city. In a grocery store, display stands can sit in the aisle, tempting the customer buying spaghetti with jars of pasta toppings, or holiday shoppers with the ingredients to make stuffing or pumpkin pie – with recipes. Michelob displayed a “climbing wall” display to spotlight its Ultra beer, a promotion created by Butler MSI. Another Butler display: A three-dimensional deer assembled from multiple pieces of cardboard, all printed with the Busch beer logo.
Here are some idea starters from some of our past projects...
Point-of-sale cardboard display stands can be tall or short; they can be square, also circular or rectangular; and they typically have built-in shelves, allowing customers to select a product right from the display. Their design and color attract your eye; their shelves tempt you with chocolates in the bookstore checkout line, golf balls at the sporting goods store or a special 2-for-1 promotion in a big-box merchandiser.
In this merchandising category especially, corrugated cardboard is an exceptional material. It is lightweight, sturdy and can be printed in custom colors and die-cut to custom shapes. If a large display is desired, it can be fashioned of multiple pieces that assemble onsite.
The Butler MSI Advantage
Cardboard floor displays often require assembly, and the pieces must go together perfectly. Printing and cutouts need to be flawless, because imperfections at this scale are very noticeable. Butler MSI has been in business since 1926 and has worked with every kind of partner, from small agencies to Fortune 100 companies. Our work can be seen throughout the retail marketplace, encompassing a wide variety of selling occasions and venues. We are experienced and extremely qualified to take your concept to its highest possible execution. We provide custom concept, design, printing and cutting work that focus on structural integrity and aesthetic appeal.
We partner with you from concept to execution, emphasizing your branding and cost parameters, and providing you with a full-color prototype before production. When we do our work right, everything lines up to help you sell your product.
We pride ourselves on superlative customer service and relentless attention to detail. And our centralized location in St. Louis, Missouri provides tangible shipping advantages in terms of both delivery time and freight savings to any corner of the United States.
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Is a cardboard display stand the right marketing tool for your product? Let’s us show you how well it can be executed. Click here for an information request form.
