Custom Retail Displays

Post-COVID Signage Tips

  • After facing a long period of working hard to flatten the curve, we’re now faced with the equally challenging task of reopening our schools, businesses, and workspaces safely while also promoting health and well-being. There’s no shortage of strategies to make this happen, and each situation should take a customized approach based on the facility and how it’s being used, but one thing is universal: signage is crucial. The “new normal” of using public space means wayfinding graphics and instructions…
    Tips for Better Retail Signage

    Tips for Better Retail Signage

  • Tips for Better Retail Signage Tips for Better Retail Signage. Think about this: what would happen to your profit margins if you increased the average sales of customers who already shop in your store on a regular basis? It’s no secret that brick-and-mortar retail stores are fighting for customer’s attention as the eCommerce boom continues. Store owners must do everything they can to increase revenue and ensure success, and that includes optimizing retail signage strategies.    Enhance Customer Experience Retail…
    Boosting Holiday Sales with Merchandising

    Boosting Holiday Sales with Merchandising

  • Boosting Holiday Sales with Merchandising Boosting Holiday Sales with Merchandising. While a lot of press is focused on e-commerce sales around the holidays, in-store sales accounted for about 80% of holiday shopping purchases in 2018. If you’re a brick-and-mortar retail business, you may not be surprised at that stat.  Because this “Golden Quarter” (Q4) is full of prime shopping weeks, it’s a good idea to start planning now to see huge success through the holiday shopping season and well into…
    Merchandising tips to help retail stores grow revenue

    Merchandising tips to help retail stores grow revenue

  • Merchandising tips to help retail stores grow revenue Merchandising tips to help retail stores grow revenue. We live in a world where anyone can click a few buttons and get what they want delivered directly to their doorstep. So it’s more important than ever for retail stores to create a shopping experience to rival that of any website and that offers the instant gratification that even overnight shipping can’t offer. While you can’t prevent all your shoppers from going online,…
    The Effects of Floor Displays

    The Effects of Floor Displays

  • The Effects of Floor Displays The Effects of Floor Displays. Retail point of sale displays can be a highly competitive arena for product vendors when vying for the most lucrative advertising space on a retail sales floor. When constructing an effective merchandising strategy, the most successful retailers integrate custom floor displays in order to take advantage of the benefits provided by the display medium. In turn, these effective displays can also help drive sales in your store. Let’s look at…
    Butler MSI Teams Up with PFI, Presence From Innovation

    Butler MSI Teams Up with PFI, Presence From Innovation

  • Butler MSI Teams Up with PFI, Presence From Innovation Butler MSI Teams Up with PFI, Presence From Innovation. We’re excited to announce that Butler is now part of retail store display and fixture manufacturing company, PFI Holding Company, LLC. PFI has been in business since 1956 and is a leading manufacturer and distributor of retail store displays and fixtures. (more…)
    Successful POS Design Pushes Traditional Marketing Strategies To Another Level

    Successful POS Design Pushes Traditional Marketing Strategies To Another Level

  • Successful POS Design Pushes Traditional Marketing Strategies To Another Level Successful POS Design Pushes Traditional Marketing Strategies To Another Level. Point of Sale marketing in 2018 took traditional marketing methods - unique design, eye-catching presentation, effective branding with clear messaging, a clear tieback to existing consumer advertising, targeting emotional triggers, and an awareness of the shoppers journey - and pushed them to the limits of creativity. Studies in point of sale effectiveness showed that in 2016, properly leveraged marketing initiatives…
    Knowing the difference between POS and POP displays can help your business better take full advantage of both. Read more about how to effectively merchandise your store to encourage more sales.

    What’s the Difference Between Point-Of-Sale (POS) and Point-Of-Purchase (POP)?

  • What's the Difference Between Point-Of-Sale (POS) and Point-Of-Purchase (POP)? Gone are the days when good merchandising meant building a pyramid out of cans and boxes, taping on a sign, and calling it a day. Shoppers are smarter than ever before, and have a world of information as close as their purses or pockets. It’s time for retailers to get smarter, too. If you’re not differentiating between point-of-sale (POS) and point-of-purchase, you’re missing opportunities to sell, and to generate repeat business.…