Custom Retail Displays

Merchandising Mistakes to Avoid

  • Brick-and-mortar retail stores have been facing growing challenges over the past several months. Shoppers are being cautious about in-person purchases, and eCommerce has become ubiquitous -- even for consumers who never bought anything online before being faced with a pandemic. Retail store owners need to do anything in their power to gain an edge. The right merchandising can offer that edge, but the merchandising mistakes can send shoppers running for the competition. Below are the merchandising mistakes you need to…

    An Updated Guide To Retail Signage

  • Before there was social media, before the internet, even before billboards -- there was retail signage. It’s one of the oldest and most efficient methods of marketing; some research points as far back to ancient Egyptian shop keepers. Sure, great products and solid merchandising strategies go a long way towards building your bottom line, but retail signage will never go out of style. What Is Retail Signage? Retail signage is exactly what it sounds like: A graphic display that helps…

    Sustainable Packaging: A Guide

  • As customers increasingly look for brands that practice sustainability and business owners look for ways to meet that demand, it only makes sense to take a closer look at your packaging choices. That’s especially true now as the exponential rise of eCommerce has us sending and receiving more packages than ever before. One small change can make a difference, but implementing several sustainable packaging best practices together can make a big dent. It’s also one of the most cost-efficient ways…

    Packaging Trends To Watch In 2021

  • After spending so much time creating a product, it’s easy to put packaging design on the back burner -- but that’s a costly mistake. In fact, it’s more important now to pivot your packaging strategy to meet rapidly-changing customer demands. To do that, it’s important to know which packaging trends to leverage to help your product stand out. In fact, 81% of consumers tried something new because the packaging caught their eye, and 63% of consumers purchased a product again because…

    Holiday Shopping Season Prep Tips

  • This year, the holiday shopping season will be much different for retailers than it ever has been. Shopping behavior, supply chain issues, and social distancing measures have all created huge challenges for brick-and-mortar stores, and it’s important to keep this all in mind as we head into one of the biggest revenue-makers for physical retailers. This year, more than ever, it’s important to think outside the box and create new ways of preparing stores for new ways of shopping. Efficiency…

    Post-COVID Signage Tips

  • After facing a long period of working hard to flatten the curve, we’re now faced with the equally challenging task of reopening our schools, businesses, and workspaces safely while also promoting health and well-being. There’s no shortage of strategies to make this happen, and each situation should take a customized approach based on the facility and how it’s being used, but one thing is universal: signage is crucial. The “new normal” of using public space means wayfinding graphics and instructions…
    Tips for Better Retail Signage

    Tips for Better Retail Signage

  • Tips for Better Retail Signage Tips for Better Retail Signage. Think about this: what would happen to your profit margins if you increased the average sales of customers who already shop in your store on a regular basis? It’s no secret that brick-and-mortar retail stores are fighting for customer’s attention as the eCommerce boom continues. Store owners must do everything they can to increase revenue and ensure success, and that includes optimizing retail signage strategies.    Enhance Customer Experience Retail…
    Boosting Holiday Sales with Merchandising

    Boosting Holiday Sales with Merchandising

  • Boosting Holiday Sales with Merchandising Boosting Holiday Sales with Merchandising. While a lot of press is focused on e-commerce sales around the holidays, in-store sales accounted for about 80% of holiday shopping purchases in 2018. If you’re a brick-and-mortar retail business, you may not be surprised at that stat.  Because this “Golden Quarter” (Q4) is full of prime shopping weeks, it’s a good idea to start planning now to see huge success through the holiday shopping season and well into…
    Merchandising tips to help retail stores grow revenue

    Merchandising tips to help retail stores grow revenue

  • Merchandising tips to help retail stores grow revenue Merchandising tips to help retail stores grow revenue. We live in a world where anyone can click a few buttons and get what they want delivered directly to their doorstep. So it’s more important than ever for retail stores to create a shopping experience to rival that of any website and that offers the instant gratification that even overnight shipping can’t offer. While you can’t prevent all your shoppers from going online,…
    The Effects of Floor Displays

    The Effects of Floor Displays

  • The Effects of Floor Displays The Effects of Floor Displays. Retail point of sale displays can be a highly competitive arena for product vendors when vying for the most lucrative advertising space on a retail sales floor. When constructing an effective merchandising strategy, the most successful retailers integrate custom floor displays in order to take advantage of the benefits provided by the display medium. In turn, these effective displays can also help drive sales in your store. Let’s look at…
    Butler MSI Teams Up with PFI, Presence From Innovation

    Butler MSI Teams Up with PFI, Presence From Innovation

  • Butler MSI Teams Up with PFI, Presence From Innovation Butler MSI Teams Up with PFI, Presence From Innovation. We’re excited to announce that Butler is now part of retail store display and fixture manufacturing company, PFI Holding Company, LLC. PFI has been in business since 1956 and is a leading manufacturer and distributor of retail store displays and fixtures. (more…)
    Successful POS Design Pushes Traditional Marketing Strategies To Another Level

    Successful POS Design Pushes Traditional Marketing Strategies To Another Level

  • Successful POS Design Pushes Traditional Marketing Strategies To Another Level Successful POS Design Pushes Traditional Marketing Strategies To Another Level. Point of Sale marketing in 2018 took traditional marketing methods - unique design, eye-catching presentation, effective branding with clear messaging, a clear tieback to existing consumer advertising, targeting emotional triggers, and an awareness of the shoppers journey - and pushed them to the limits of creativity. Studies in point of sale effectiveness showed that in 2016, properly leveraged marketing initiatives…
    Knowing the difference between POS and POP displays can help your business better take full advantage of both. Read more about how to effectively merchandise your store to encourage more sales.

    What’s the Difference Between Point-Of-Sale (POS) and Point-Of-Purchase (POP)?

  • What's the Difference Between Point-Of-Sale (POS) and Point-Of-Purchase (POP)? Gone are the days when good merchandising meant building a pyramid out of cans and boxes, taping on a sign, and calling it a day. Shoppers are smarter than ever before, and have a world of information as close as their purses or pockets. It’s time for retailers to get smarter, too. If you’re not differentiating between point-of-sale (POS) and point-of-purchase, you’re missing opportunities to sell, and to generate repeat business.…